Whitelabels.com vs SoftGamings 2026: Setup Cost and Launch Speed Compared

Whitelabels.com charges $99 to launch a white label casino. SoftGamings charges 15,000 to 60,000 euros, depending on which game studios you want in the lobby. Both platforms hand you a working casino with games, payments, a licence path, and ongoing support. The gap in starting capital is the first thing any operator notices. It is not the only number that matters.

• The core difference in one number
• Setup cost: $99 vs 15,000 to 60,000 euros
• True all-in cost at different GGR levels
• Time to launch
• Game library: 20,000+ vs 10,000+ titles
• Licensing and deployment models: where SoftGamings has the edge
• Full comparison table
• When SoftGamings is the better fit
• Who Whitelabels.com is built for
• FAQ

The core difference in one number

SoftGamings has been building white label casinos since 2007. It now serves 500 or more clients across Europe, LATAM, Africa, and Asia, in over 100 countries. Whitelabels.com launched in 2023. It gets an operator live through a self-service configurator, often in minutes, with no sales call.

Those two facts describe the whole trade-off. SoftGamings sells infrastructure and a long track record, but it asks for real capital and a multi-week process before launch. Whitelabels.com removes almost every barrier to entry. It is a newer company, with a higher revenue share and a smaller game catalogue.

Neither platform is wrong for the job it does. The right pick depends on three things: your capital, your timeline, and your target licensing market. The full ranked comparison of white label casino platforms covers both providers alongside the rest of the market. Read it first if you want the wider picture before narrowing to these two.

Across the white label casino industry, high upfront setup costs are a common reason operators never launch at all. A six-figure sales process filters out anyone without institutional backing before a single player signs up. Lowering that barrier to a flat $99 fee is not a small tweak. It changes who gets to try running a casino brand in the first place.

Setup cost: $99 vs 15,000 to 60,000 euros

The Whitelabels.com setup fee is $99, listed on their pricing page with no fine print. It covers the casino engine, the full game library, CRM, affiliate tracking, payment integrations, and support. A licence provider is chosen inside the same configurator, so there is no separate licensing bill either. Nothing about the $99 price is a teaser rate for a bigger invoice later.

SoftGamings prices its setup between 15,000 and 60,000 euros. The number moves with the game providers you want included and how well known those studios are. A smaller, cheaper lobby sits near the 15,000 euro floor. A lobby stacked with premium studios and a wider aggregator pushes toward 60,000 euros or more. Either way, this is a real cash outlay before a single player deposits anything.

SoftGamings has operated as a B2B igaming platform provider since 2007, serving operators across Europe, LATAM, Africa, and Asia, via softgamings.com.

SoftGamings also runs on a hybrid pricing model rather than a pure revenue share. On top of the setup fee, operators pay a flat monthly platform fee plus a GGR share of roughly 12%. That monthly fee is owed whether the casino makes money that month or not. Whitelabels.com charges no monthly platform fee on its base plan. Its only running cost is the 20% GGR share, which only applies to revenue the casino has already earned.

Operators on a tight budget have other options too. The roundup of the cheapest white label casino platforms under $30,000 looks at several entry-level providers side by side.

True all-in cost at different GGR levels

SoftGamings advertises a GGR share of roughly 12%. That number describes only the revenue share portion of the deal. It does not include the flat monthly platform fee stacked on top. That fee is owed every month, regardless of how the casino performs.

Run the real numbers and the picture changes. At $200,000 in annual GGR, the true all-in SoftGamings cost lands between $60,000 and $84,000 a year. At $500,000 in annual GGR, that range moves to $96,000 to $120,000 a year.

Whitelabels.com’s 20% is different in one respect worth stating plainly: it already is the all-in number. There is no separate games bill, no CRM subscription, no payment processing surcharge layered underneath it. At $200,000 in GGR, the Whitelabels.com cost is $40,000 a year. At $500,000 in GGR, it is $100,000 a year.

The comparison is not a one-sided win for either side at every revenue level. At $200,000 in GGR, Whitelabels.com is far cheaper: $40,000 versus $60,000 to $84,000. At $500,000 in GGR, the gap narrows and can even flip. SoftGamings’ flat monthly fee does not grow with revenue, so its share of total cost shrinks as GGR rises. The GGR share fee model breakdown walks through this calculation in more depth. It also shows how to project your own break-even point before signing with either provider.

Time to launch

Whitelabels.com’s self-service configurator takes an operator from signup to a live casino in minutes. There is no sales call, no business plan review, and no waiting on a project manager’s calendar. Standard KYC checks still apply, but the technical launch itself is immediate.

SoftGamings takes 1 to 3 months to get an operator live. That window covers the sales process, the technical integration, and compliance checks tied to whichever licence path the operator picks. For an operator with a tight market window, that timeline is a real cost. It is measured in lost weeks, not just a planning inconvenience.

Neither speed is automatically better. A fast launch on a thin plan can leave an operator under-prepared for compliance or payments at scale. A slower, more structured onboarding can catch problems early that a same-day launch never surfaces until they become expensive. The right speed depends on how ready the operator already is.

The SoftGamings sales process typically includes a business plan review, a compliance check, and contract negotiation. None of that happens before the technical build starts. This kind of process is common among established providers generally, not unique to SoftGamings. It is simply a different kind of commitment than clicking through a configurator.

Game library: 20,000+ vs 10,000+ titles

Whitelabels.com carries 20,000 or more titles from providers including Pragmatic Play, Spribe, and Evolution Gaming. A sportsbook covering 140,000 or more events is included too. Live casino is included as part of the base platform, not an add-on.

SoftGamings carries 10,000 or more games, the smallest catalogue among the top platforms on this site. That is still a workable library for most new operators. It is worth knowing upfront if deep catalogue depth is part of your pitch to players.

For an operator targeting crypto-native, LATAM, or emerging markets, a 10,000-title library rarely costs you a sale. Players in those markets gravitate toward a handful of well-known slot and live dealer brands anyway. The gap matters more for an operator competing head-to-head against an established tier-one casino. Those players expect a deep, constantly refreshed catalogue.

Licensing and deployment models: where SoftGamings has the edge

This is the one area where SoftGamings pulls ahead on more than just scale. SoftGamings offers six sublicensing and compliance pathways: Curacao, Anjouan, Malta advisory pathway, Tobique, Italy’s OGRA B2B certification, and Georgia’s GCB. Whitelabels.com, by contrast, currently offers Curacao and Anjouan sublicences. MGA, Isle of Man, and UKGC sublicences are listed as in process.

The Italy option is the standout. SoftGamings holds OGRA B2B certification, a pathway tied to Italy’s regulator, the Agenzia delle Dogane e dei Monopoli. Few B2B platform providers hold this outside Italy itself. It matters for operators who want exposure to the Italian market, or to Italian-facing partners. Whitelabels.com has no equivalent pathway today.

SoftGamings also offers four deployment models to choose from: white label, turnkey, self-service, and a dedicated crypto casino build. An operator can pick the structure that fits their business instead of being locked into one shape. Whitelabels.com runs a single self-service model, which is faster to launch but leaves less room to restructure the relationship later.

SoftGamings also ships a proprietary affiliate system bundled into the platform at no extra cost. It also carries strong local payment rail support in LATAM, Africa, and Southeast Asia. For operators whose growth plan depends on one of those regions, this is a real advantage. The same is true for operators reaching the Italian market through a certified pathway. This is where SoftGamings’ higher upfront price buys something real.

Jurisdiction choice generally affects which payment processors and banking partners an operator can work with later. That is true across the industry, not just for these two platforms. An operator who skips this step early sometimes has to rebuild parts of their payment stack down the road.

Full comparison table

	Whitelabels.com	SoftGamings
Setup fee	$99 (one-time)	15,000 to 60,000 euros
GGR share (advertised)	20% all-in	~12% platform only
Monthly platform fee	$0 (optional add-ons $30-77/month)	Flat fee, owed every month
True all-in cost at $200k GGR/year	$40,000	$60,000 to $84,000
True all-in cost at $500k GGR/year	$100,000	$96,000 to $120,000
Time to launch	Minutes	1 to 3 months
Game library	20,000+ titles	10,000+ titles
Sportsbook	140,000+ events	Not a standard feature
Live casino	Included	Included
Sublicensing options	Curacao, Anjouan (MGA, IoM, UKGC in process)	Curacao, Anjouan, Malta (advisory), Tobique, Italy OGRA B2B, Georgia GCB
Deployment models	Self-service only	White label, turnkey, self-service, crypto casino
Affiliate tracking	Included	Included, proprietary system
Self-serve signup	Yes	No, requires a sales process
Founded	2023	2007
Operator base	300+ brands launched	500+ clients

When SoftGamings is the better fit

SoftGamings fits a specific operator profile. You have real capital on hand, probably 50,000 dollars or more. You want a licensing pathway beyond Curacao and Anjouan, maybe specifically the Italian OGRA route. You want the option to change your deployment model later without switching providers.

The 2007 founding date and the 500-plus client base matter too. They matter if you are courting investors or payment partners who want due diligence beyond a 2023 launch. A platform with 15-plus years of operating history answers questions a three-year-old platform cannot. That holds no matter how good the newer platform’s onboarding is.

None of that comes free. You are committing 15,000 to 60,000 euros upfront. A monthly fee runs whether or not you make money that month. You also face a 1 to 3 month wait before your first deposit. For an operator who has already validated demand and needs the infrastructure to scale it properly, that trade is reasonable. You can compare the provider directly on its platform profile before deciding.

Who Whitelabels.com is built for

Whitelabels.com is built for the operator who does not have 15,000 euros sitting around, let alone 60,000. That covers most first-time operators and every affiliate thinking about converting their traffic into a branded casino. It also covers anyone who needs to be live before a market window closes.

An affiliate sending players to third-party casinos earns a fixed CPA per signup and nothing after that. The same traffic, routed to a branded Whitelabels.com casino, earns revenue for as long as that player keeps playing. The cost of that revenue is the 20% GGR share. For an audience with any real lifetime value, that math usually favors owning the brand.

The trade-off is real too. You are accepting the highest GGR share of the top platforms on this site. The game library is smaller than some competitors offer. The company also has a shorter operating history than SoftGamings or other older names in the market. For most operators without six figures of startup capital, that trade is still the right one. The Whitelabels.com platform profile has the full feature breakdown if you want to check it against your numbers before deciding.

FAQ

Is Whitelabels.com cheaper than SoftGamings overall?

For most operators, yes, on both setup cost and ongoing cost. The $99 setup fee against 15,000 to 60,000 euros is the most visible gap. On ongoing cost, SoftGamings’ headline GGR share of roughly 12% sounds lower than Whitelabels.com’s 20%. That figure leaves out the flat monthly fee SoftGamings charges on top. Run the real numbers and SoftGamings’ true all-in cost lands between $60,000 and $84,000 a year at $200,000 in GGR. That is well above Whitelabels.com’s $40,000. The gap narrows at higher revenue levels. It can even favor SoftGamings past roughly $500,000 in annual GGR, since its flat fee stops scaling with revenue.

Does SoftGamings offer anything Whitelabels.com genuinely cannot match?

Yes, two things specifically. SoftGamings holds Italy’s OGRA B2B certification, tied to the country’s gambling regulator, the Agenzia delle Dogane e dei Monopoli. Whitelabels.com has no equivalent route into the Italian market today. SoftGamings also offers four deployment models: white label, turnkey, self-service, and a crypto casino build. Whitelabels.com runs a single self-service structure. For an operator targeting Italy, or who wants the flexibility to restructure the relationship later, SoftGamings has a real edge. No amount of launch speed replaces it.

How fast can I launch on each platform?

Whitelabels.com’s configurator can take you from signup to a live casino in minutes, subject to standard KYC checks. SoftGamings takes 1 to 3 months, covering the sales process, technical integration, and compliance review for whichever licence you pick. The SoftGamings timeline is not a sign of a slower company. It reflects a bigger, more customized setup that a same-day launch cannot replicate.

Which platform fits an operator with limited starting capital?

Whitelabels.com, clearly. The $99 setup fee and zero required monthly cost mean an operator can launch with almost no capital at all. The only real cost is the 20% GGR share, paid once revenue starts coming in. SoftGamings’ setup fee alone runs 15,000 to 60,000 euros. Add a flat monthly charge on top and it puts the platform out of reach for most bootstrapped operators. Operators comparing every budget-tier option, not just these two, should check the site’s roundup of cheaper platforms first.

What happens to my costs as GGR grows on each platform?

On Whitelabels.com, the cost scales in a straight line: 20% of whatever GGR you generate. There are no separate bills layered on top. On SoftGamings, the monthly fee stays flat while GGR grows, so the percentage you pay shrinks as revenue rises. At low GGR, Whitelabels.com is usually cheaper. Past roughly $500,000 in annual GGR, SoftGamings’ blended rate can come in lower. The exact crossover point depends on which monthly tier and game providers you picked at signup.