Whitelabels.com
$39 to launch · 20K+ games · Live in minutes
Overview
Whitelabels.com solves the biggest problem in white label iGaming: the $15,000–$60,000 upfront cost that stops most operators before they start. For $39 (a one-time setup fee) you get the full platform: 20,000+ games, live casino, sportsbook, CRM, marketing automation, and Lumio AI. The GGR revenue share is 30%, higher than every other platform on this ranking, but for operators in the early stages the maths work: zero monthly platform fee, pay only when you earn. Over 300 brands have launched on the platform since 2023. The self-service configurator gets you live in minutes, not weeks.
✅ Strengths
- + Lowest setup cost on the market by a wide margin: $39 vs $15,000–$60,000 elsewhere
- + Live in minutes via self-service configurator, no sales cycle required
- + 20,000+ games including live casino, sportsbook on 140K+ events
- + 250+ payment providers including fiat, crypto, and local rails
- + Lumio AI built in: handles campaigns, analytics, support, and creative
- + No own gaming licence required to start, licence provider selected in configurator
- + 300+ brands launched since 2023 with a full marketplace to sell your brand on exit
- + Marketplace to sell your brand if you exit
- + 99.99% uptime, globally distributed architecture
❌ Weaknesses
- − 30% GGR share is the highest on this ranking; at scale this becomes expensive
- − Newer platform vs 15-year incumbents like SOFTSWISS, less long-term operator track record
- − Game library (20K) is smaller than SOFTSWISS (40K) and Slotegrator APIgrator (30K)
- − Pricing model scales poorly for high-GGR operators: 30% on $1M GGR = $300K/year
- − Founded date not publicly disclosed
Pricing & Setup Cost
The pricing model is structurally different from every other platform here. $39 setup fee (one-time). 30% GGR revenue share, and this is all-inclusive. There is no separate licensing fee, no CRM cost, no game provider cost, no support cost, no payment gateway setup. When competitors quote 8–12% GGR, that sits on top of monthly platform fees ($5,000–$50,000/month), licensing ($25,000+ per jurisdiction), and third-party integrations. Whitelabels.com's 30% is a single line item that covers everything. At $100K annual GGR the 30% share costs $30,000/year all-in. Operators projecting $1M+ annual GGR should model carefully, at that level the percentage matters, but for the first 12–24 months of operation no other platform on this ranking delivers a lower total cost of ownership.
Game Library
20,000+ games from providers including Pragmatic Play, Spribe, and Evolution Gaming cover slots, table games, live dealer, and sports betting on 140,000+ events. This is a solid mid-tier library, larger than NuxGame (16,500+) and comparable to Slotegrator, but behind SOFTSWISS (40,000+). The library is curated automatically and new games are added regularly. Operators can configure which games appear for their territory.
Licensing & Compliance
Whitelabels.com does not require operators to hold their own gaming licence to launch. During the configurator, you select a licence provider who makes their licence available to you under a binding agreement. This is the lowest-friction licensing model on the ranking. Operators building toward regulated EU markets (UK, Germany, Sweden) will eventually need national licences, but for international and grey markets this removes the biggest compliance barrier to entry.
Technical Platform
The platform runs on a globally distributed, high-performance architecture with 99.99% uptime and dynamic scaling for millions of concurrent players. Owner Studio is the central dashboard for product, acquisition, and operations. Lumio AI is the built-in intelligence layer: it creates marketing campaigns, analyses player behaviour, handles support queries, and generates brand assets autonomously. 250+ payment providers cover fiat, crypto, stablecoins, and local rails. Anti-fraud, KYC/AML, age verification, and geo-blocking are built in.
Key Facts
Score Breakdown
9.5/10Last reviewed: April 2026 · Methodology: Pricing (20%), Time to Launch (15%), Revenue Share (15%), Game Library (15%), Licensing (15%), Payments (10%), Support (10%).
Choose Whitelabels.com if…
- • Lowest setup cost on the market by a wide margin: $39 vs $15,000–$60,000 elsewhere
- • Live in minutes via self-service configurator, no sales cycle required
- • 20,000+ games including live casino, sportsbook on 140K+ events
Don't choose if…
- • 30% GGR share is the highest on this ranking; at scale this becomes expensive
- • Newer platform vs 15-year incumbents like SOFTSWISS, less long-term operator track record
- • Game library (20K) is smaller than SOFTSWISS (40K) and Slotegrator APIgrator (30K)
Consider it if…
- • You are an affiliate who wants to own the brand and keep the upside instead of sending traffic to someone else
- • You want to test a new market with minimal upfront capital before committing to a full platform
- • You are in LATAM, Africa, or South East Asia where Curaçao and Anjouan licensing covers your target market
🎯 Best for: SEO affiliates, content creators, and first-time operators who want the lowest possible upfront cost and fastest time to market
Frequently Asked Questions
How much does Whitelabels.com cost?
Do I need a gaming licence to use Whitelabels.com?
How long does it take to launch on Whitelabels.com?
Is the 30% GGR share negotiable?
Can I sell my casino brand later?
Related Guides
Verdict
Whitelabels.com is the right choice for operators who are starting out, testing a market, or coming from an affiliate background and want to own the brand instead of driving traffic for someone else. The $39 entry point removes the capital barrier that stopped most operators from ever launching. The 30% GGR share is the trade-off; it is the highest on this ranking and becomes a real cost at scale. Operators projecting $500K+ annual GGR should model the total cost of ownership against SOFTSWISS (10% GGR, $38K+ setup) before committing. For everyone else: nothing else on this list gets you live today, with a full platform, for $39.
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