What a White Label Casino Really Costs at $50K, $250K and $750K GGR a Year
At $50K of GGR a year, a white label casino costs between $10K and $302K all-in, depending on the platform. At $250K the range is $50K to $348K. At $750K it is $150K to $463K. Only Whitelabels.com has figures without an asterisk. The other eleven rows include estimates for the studio cut, the monthly minimum or the licence. Read them as planning numbers, not quotes.
GGR means gross gaming revenue: player bets minus player winnings. Every figure below leaves out payment processing, marketing and staff. This is general information, not financial advice.
- How the all-in cost is calculated
- Cost at $50K GGR a year
- Cost at $250K GGR a year
- Cost at $750K GGR a year
- Why cost per GGR dollar changes with volume
- Why the headline GGR share is not the price
- Which line items are estimates
- FAQ
How the all-in cost is calculated
We add five items for each platform. The first is the platform’s GGR share. The second is the game studio cut, which we estimate at 15% of GGR where the provider does not include it. The third is the setup fee. The fourth is the monthly minimum, counted for twelve months. The fifth is the licence, where we add $70K if the provider has not confirmed that one is included.
An asterisk means the figure includes at least one estimate. Whitelabels.com is the only row without one, because its 20% GGR share is all-inclusive. Its cost is 20% of GGR plus the $99 setup fee. The same method sits in the footnote under the ranking table on our home page.
Gambling Soft sells packages, so it needs its own assumptions. The table uses the Casino Pro package ($15,000, 8% GGR), an Anjouan licence ($28,000) and 120 hours of paid support ($5,940).
Here is one worked row. SOFTSWISS at $250K GGR has a 10% platform share, which is $25,000. The 15% studio estimate adds $37,500. Setup is about $38,000, and no separate monthly fee or licence charge is added. The total is about $100,500, shown as $101K*.
Cost at $50K GGR a year
At this size, 11 of the 12 platforms cost more than the whole GGR. That is a warning about fixed costs, not a verdict on any provider. Cost per $1 of GGR is the all-in cost divided by GGR.
| Platform | All-in cost at $50K GGR | Cost per $1 of GGR |
|---|---|---|
 Whitelabels.com | $10K | $0.20 |
 SOFTSWISS | $51K* | $1.02 |
 Gambling Soft | $61K* | $1.22 |
 Slotegrator | $80K* | $1.60 |
 SoftGamings | $104K* | $2.08 |
 White Hat Gaming | $130K* | $2.60 |
 GammaStack | $158K* | $3.16 |
 Oddsgate | $176K* | $3.52 |
 NuxGame | $180K* | $3.60 |
 Gamingtec | $181K* | $3.62 |
 BetConstruct | $229K* | $4.58 |
 EveryMatrix | $302K* | $6.04 |
Cost at $250K GGR a year
At $250K, EveryMatrix is the only platform whose estimate is higher than GGR. The gap between the cheapest and the most expensive row is $298K.
| Platform | All-in cost at $250K GGR | Cost per $1 of GGR |
|---|---|---|
| Whitelabels.com | $50K | $0.20 |
| SOFTSWISS | $101K* | $0.40 |
| Slotegrator | $102K* | $0.41 |
| Gambling Soft | $107K* | $0.43 |
| White Hat Gaming | $154K* | $0.62 |
| SoftGamings | $158K* | $0.63 |
| GammaStack | $188K* | $0.75 |
| Oddsgate | $224K* | $0.90 |
| NuxGame | $230K* | $0.92 |
| Gamingtec | $231K* | $0.92 |
| BetConstruct | $247K* | $0.99 |
| EveryMatrix | $348K* | $1.39 |
Cost at $750K GGR a year
The order tightens at $750K. Slotegrator ($157K) comes within $7K of Whitelabels.com ($150K). White Hat Gaming, Gambling Soft and SOFTSWISS sit close together between $214K and $226K.
Gambling Soft’s figure needs context. It assumes the Casino Pro package, an Anjouan licence and paid support, plus the 15% studio estimate for games from major studios, which the package does not include. A build that uses only the standard-package games would cost less than shown. Our source code versus white label guide covers what that route leaves out.
| Platform | All-in cost at $750K GGR | Cost per $1 of GGR |
|---|---|---|
| Whitelabels.com | $150K | $0.20 |
| Slotegrator | $157K* | $0.21 |
| White Hat Gaming | $214K* | $0.29 |
| Gambling Soft | $222K* | $0.30 |
| SOFTSWISS | $226K* | $0.30 |
| GammaStack | $263K* | $0.35 |
| BetConstruct | $292K* | $0.39 |
| SoftGamings | $293K* | $0.39 |
| Oddsgate | $342K* | $0.46 |
| NuxGame | $355K* | $0.47 |
| Gamingtec | $356K* | $0.47 |
| EveryMatrix | $463K* | $0.62 |
Why cost per GGR dollar changes with volume
Each row behaves like a straight line: a fixed part plus a rate on every extra GGR dollar. Divide the jump between $250K and $750K by $500K and you get the rate. Subtract the rate times GGR from the total and you get the fixed part. The numbers below come from that arithmetic on the table, rounded.
| Platform | Fixed part per year | Rate on each extra GGR dollar |
|---|---|---|
| Whitelabels.com | $99 | 20% |
| SOFTSWISS | about $38K | 25% |
| Gambling Soft | about $49K | 23% |
| Slotegrator | about $74K | 11% |
| SoftGamings | about $90K | 27% |
| White Hat Gaming | about $124K | 12% |
| GammaStack | about $150K | 15% |
| Oddsgate | about $165K | 24% |
| NuxGame | about $167K | 25% |
| Gamingtec | about $168K | 25% |
| BetConstruct | about $224K | 9% |
| EveryMatrix | about $290K | 23% |
A big fixed part makes small operators pay more per dollar. A big rate makes large operators pay more in total. Whitelabels.com has almost no fixed part, so its cost per GGR dollar stays at $0.20 at every size. SOFTSWISS falls from $1.02 to $0.30 because its $38K spreads over more revenue.
Platforms with a lower rate and a fixed part cross the 20% line at some volume. By the table’s numbers, Slotegrator crosses near $830K of GGR. BetConstruct crosses near $2.0M, White Hat Gaming near $1.55M and GammaStack near $3M. The other platforms charge more than 20% on each extra dollar, so they never cross it. These points move with every estimate behind them.
Why the headline GGR share is not the price
Many providers advertise a single GGR percentage. That number is only the platform’s own share. SOFTSWISS and NuxGame both show a headline of 10%, which is $75K at $750K GGR. Their all-in estimates at that volume are $226K* and $355K*.
The gap comes from items the headline leaves out. Game studios take their own share on top, so eight platforms carry the 15% estimate. Seven of them sit at 23% to 27% on each extra dollar, and GammaStack, with no GGR share, sits at 15%. Setup, monthly minimums and the licence add the fixed part. Three platforms get no studio estimate: BetConstruct, Slotegrator and White Hat Gaming. The table treats those costs as covered by their own rate.
Never compare providers on the headline alone. Our guide to how GGR share and fee models work shows how to stack the layers yourself. Also check how a contract treats bonuses, because that changes the GGR you are billed on. We cover it in the GGR and bonus balance guide.
Which line items are estimates
The studio cut is an estimate for eight platforms. The licence is an estimate wherever the provider has not confirmed that one is included. EveryMatrix and BetConstruct do not offer a sublicence, so the table adds a $70K licence estimate to both. Gambling Soft is the exception, because it publishes licence prices and the table uses its Anjouan price.
The monthly minimum is the other soft spot. Four platforms show only analyst ranges. Slotegrator is $2,000 to $4,500, EveryMatrix $5,000 to $15,000, BetConstruct $4,000 to $10,000 and White Hat Gaming $4,000 to $8,000. NuxGame, SoftGamings, Oddsgate and Gamingtec list it as negotiated per contract. GammaStack uses a fixed monthly fee with no published amount.
Setup fees vary in quality too. SOFTSWISS’s own guide gives about €20,000 to €60,000 upfront for white label, so the $38K we use sits inside its range. Whitelabels.com and Gambling Soft publish exact prices. For most others, setup is an analyst range or unpublished.
None of these figures include payment processing, marketing or staff. Marketing is often the largest year-one cost, as our white label casino cost guide explains. Optional add-ons also sit outside the numbers, such as Whitelabels.com’s $30 to $77 a month gamification tools.
FAQ
Does the all-in cost include payment processing fees?
No. Payment processing is excluded for every platform. Your payment providers bill it separately, and rates depend on your markets and volumes. Ask each provider for its rate in writing before you compare totals.
What if my GGR is only $20K a year?
By the table’s method, Whitelabels.com would cost about $4,100, which is 20% plus $99. SOFTSWISS would cost about $43K, because its $38K fixed part does not shrink with revenue. At very low volumes the fixed part decides everything.
Will my cost be the same in year two?
Not quite. Setup is a one-time fee, so it drops out after year one. The monthly minimum and the GGR share continue. Licence renewals and other recurring costs depend on your jurisdiction, so check them with the regulator.
Why does Gambling Soft look cheap at high volume?
It charges no platform fee. It takes a GGR share on games only, 8% on the Casino Pro package the table assumes. The table has no line for hosting, developers or card payment onboarding, so budget for those separately.
How often do these numbers change?
The table shows the date it was last updated, currently November 2026. Providers change prices, and estimates move when new information appears. Check the live ranking before you rely on any row.
What to do next
Pick the GGR level closest to your plan and read that table. Then ask each shortlisted provider for a written quote with all five items: GGR share, studio cut, setup, monthly minimum and licence. Our guides to comparing white label casino proposals and the questions to ask before signing show what to look for. The live white label casino ranking has the current figures for all 12 platforms.
External sources used: SOFTSWISS knowledge base on white label versus turnkey and Gambling Soft’s public price list.
About the Author
Founder, best-white-label-casinos.org
iGaming operator and B2B software evaluator with 20 years of experience launching and reviewing online casino platforms across MGA, Curaçao, and crypto-native environments. Ratings are based on cost transparency, feature depth, regulatory compliance, and operator support quality.
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