How to Submit an iGaming Press Release in 2026: Routes, Paid Options and Disclosure Rules

To submit an iGaming press release in 2026, email the site’s news desk if it publishes an address, and use its advertising team if you want guaranteed placement, in five points:

1. iGaming Business (iGB) publishes news@igamingbusiness.com for news stories and PR submissions, and lists no separate submission guidelines,
2. EGR Global has a press releases section but gives no submission instructions or fees on that page,
3. We could not confirm the SBC News route because its contact and advertise pages blocked our checks,
4. Paid and editorial are different: paid content in the UK should carry a clear upfront advertising label,
5. No trade site we checked publishes an embargo policy, so agree embargo terms with each editor

Everything below about site routes is based on public pages we read in early November 2026. Advice on how to pitch is our practical judgement, not site policy. This is not legal advice.

• Where you can send a press release
• Editorial versus paid placement
• What editors want in a release
• Distribution services
• Sponsored-content disclosure rules
• Embargoes: what is and is not published
• A practical submission checklist
• FAQ

Where you can send a press release

Only send a release to an address the site publishes itself. Guessing editors’ emails or buying lists wastes time and may annoy the people you want to cover you.

iGaming Business. Its contact page directs news stories and PR submissions to news@igamingbusiness.com and general editorial queries to info@igamingbusiness.com. It lists no separate submission guidelines. So there is no published word limit, format or lead time. Its About page says editorial content is written for the reader and not the advertiser.

EGR Global. It has a press releases section featuring releases “issued by external organisations”, according to its page. The page gives no submission instructions or fees. It lists a general support address and links to “Advertise with us”. It also states that publication does not constitute EGR’s endorsement of any claims, products or services. If you want a release on EGR, start with the general contact or the advertising team and ask what the route is.

SBC News. It publishes Contact Us and Advertise With Us pages, but both returned errors to our automated checks. We cannot tell you the route. Open the pages by hand and look for a news or PR address.

Other titles. Yogonet, Focus Gaming News, Gaming Intelligence, iGaming Today and iGamingExpress cover a lot of industry news, but we did not find a published submission route for them in our checks. Look on each site before you write to anyone. For an overview of the titles, see our ranking of iGaming blogs and news sites.

Gambling Insider and InGame also blocked our checks, so we could not verify them. We make no claim about their routes.

Editorial versus paid placement

There are two ways onto a site. In the first, an editor decides your news is worth a story. In the second, you pay.

Email the news desk if the site publishes an address, and expect paid placement to carry a label.

An editorial route is free but not guaranteed. The editor owns the decision and the wording. A paid route gives you a place, usually with a label. iGB’s Advertise page lists video, newsletters, online articles, magazines and reports as products. We found no stated rule there on how paid content is labelled.

Payment is not the only factor. According to UK advertising guidance, content becomes an advertisement feature when the brand both pays for it and has control over it, and final approval counts as control. If you pay but have no control over the content, it usually falls outside the CAP Code, though consumer law can still apply.

Practical judgement: if you can approve the final text, assume it is advertising and expect a label. If an editor will not let you see the copy, you probably bought nothing and got an editorial decision.

Ask for a written price and a sample of how past paid content looked before you pay. Newsletters are sold separately on some sites, and our guide to iGaming newsletters lists which titles run them.

What editors want in a release

No site we checked publishes an editor checklist. What follows is our practical judgement, not a site rule.

• A headline with the news in it: who, what, number, date.
• The first paragraph answers who, what, when and where. A reader should be able to stop there.
• A named, quotable person with a title.
• One or two hard facts: a licence, a market, a partner, a figure. Say where each figure comes from.
• A plain, dated contact line and a link to a page that backs up the claim.

Trade titles ran items in early November 2026 on regulation, earnings, deals and licences. Hard news about a regulator, a deal or a market gets more room than a feature launch. Our guide to regulation news sources and guide to deal news show what a reporter in those areas already follows.

Avoid hype words, vague claims and anything that reads like an ad. If your news is a game launch or a partnership, expect it to sit among many similar items. iGamingFuture, for instance, was mostly game-launch and partnership posts that read as press releases, according to our checks.

Who this is not for: if your story is a casino bonus or an offer, the trade press is not the place. Those belong in your own marketing.

Distribution services

A distribution service sends your release to many outlets at once. PlayNewswire is an iGaming-specific platform. GamblingNews.com reported on 5 November 2026 that PlayNewswire named Gamblers Connect as a media partner.

We did not test PlayNewswire or any other service, and we have no price or reach data. Before you pay, ask which outlets publish the release, whether links are marked as sponsored, and what you get for the money. Remember that a distributed release is an announcement, not coverage. A reporter writing a story is a different thing.

Sponsored-content disclosure rules

If any part of your release is paid, disclosure rules apply to both you and the publisher. Two public sources set out the standard.

The UK Advertising Standards Authority (ASA) and the Committee of Advertising Practice say that “Advertisement Feature” is the model label. It needs to be prominent and upfront. They say that “Sponsored” is not recommended because its meaning is open to interpretation. Responsibility sits with both the marketer and the publisher. See the ASA’s guidance on advertisement features.

In the United States, the Federal Trade Commission’s native advertising guide says a disclosure should be clear and prominent. It says to put it in front of or above the headline. Plain terms such as “Ad” and “Advertisement” work well, while “Promoted” is ambiguous and “Sponsored by” can be read as paid for but not created by the sponsor.

For gambling, add the rules of your target market. Licensed operators in the UK are responsible for what affiliates and other partners publish for them. Our guide to affiliate news sources covers that.

What the trade sites do in practice is unclear. We could not confirm a labelling policy at most of the sites we checked. That does not mean there isn’t one. Ask.

Embargoes: what is and is not published

An embargo asks a journalist not to publish before an agreed time. No trade site we checked publishes an embargo policy. So embargo wording is a convention to agree with each editor, not a published rule.

Our practical advice, which is judgement and not site policy: put the embargo time and time zone in the first line of the email, send the release only to people who agreed to it, and keep embargoes for real news. If an editor does not confirm, treat the embargo as not agreed.

A practical submission checklist

This is our judgement, not site policy.

1. Choose three sites where your news fits.
2. Find the address each site publishes. If you cannot find one, ask the advertising team who handles news.
3. Send one short email with the release pasted in the body and a link to the source page.
4. Keep paid and editorial requests separate.
5. If you pay, ask for the label in writing.
6. Do not follow up more than once.

If you are launching a new brand or platform, our guide to what you need to launch an online casino lists what to have ready for a launch announcement. The iGaming hub has the wider set of guides.

FAQ

How do I submit a press release to iGaming Business?

Send it to news@igamingbusiness.com, which its contact page lists for news stories and PR submissions. General editorial queries go to info@igamingbusiness.com. The page lists no submission guidelines, so keep the email short and include a link that backs up your claims.

Is it free to submit a press release to iGaming news sites?

Sending a release to an editorial address is not described as paid on the pages we read, but publication is not guaranteed. Paid options such as articles, newsletters and video are sold by advertising teams. Ask for a written price and for how the content will be labelled.

How should paid iGaming content be labelled?

UK guidance names “Advertisement Feature” as the model label, placed prominently and upfront, and says “Sponsored” is not recommended. The US FTC says disclosures should be clear and prominent, ideally above the headline. Ask each site what label it uses before you pay.

Do iGaming news sites have embargo policies?

None of the trade sites we checked publishes one. Treat an embargo as an agreement between you and an individual editor. State the date, time and time zone in the first line, and wait for confirmation before assuming it holds.

What makes an iGaming press release get picked up?

No site publishes criteria, so this is our judgement. Hard news with a named source, a number and a date gets more room than a vague launch. Regulation, deals, licences, markets and earnings were the topics we saw trade titles cover in early November 2026.

What to do next

Shortlist three sites, find each one’s published route, and decide whether your news is editorial or paid before you write. For the list of titles and what each covers, see our ranking of the best iGaming blogs, and for platform choices, the white label casino ranking.