SoftGamings vs EveryMatrix 2026: Mid-Market Flexibility vs Enterprise Compliance

SoftGamings will put you live for as little as €15,000. EveryMatrix won’t even quote a number until you already hold a real gambling licence. You also need well over $150,000 set aside for year one. That single fact decides most of this comparison before any feature list matters. These two platforms are not fighting over the same customer. They sit at opposite ends of the operator spectrum. The honest question for most readers is this: do you already hold a licence and six-figure capital, or not?

• The core difference in one question
• Setup cost: €15,000 vs $50,000 and up
• GGR share and monthly fees: the real all-in cost
• Time to launch
• Game library: 10,000+ vs 20,000+ titles
• Licensing: sublicensed vs bring your own licence
• Full comparison table
• When SoftGamings is the better fit
• Who EveryMatrix is built for
• FAQ

The core difference in one question

SoftGamings and EveryMatrix both build white label casino infrastructure. Both have served operators for close to two decades. SoftGamings launched in 2007. It now counts more than 500 operator clients across Europe, LATAM, Africa, and Asia. Those clients span more than 100 countries. EveryMatrix started a year later, in 2008. Brothers Ebbe and Stian Hornsletten founded it out of a garage in Shoreditch. The company has since grown to more than 1,500 employees across 15 offices. Revenue sits at roughly $750 million, up 75% year on year in 2025.

Past that surface similarity, the two companies solve different problems. SoftGamings sublicenses operators under six frameworks. A first-time operator without a gambling licence can still launch legally and quickly. EveryMatrix does not sublicense at all. An operator needs their own national licence first, such as a UKGC or MGA grant. Without one, EveryMatrix is not even a relevant option.

This split is common across the white label industry. Newer and mid-market suppliers often bundle a sublicence into onboarding. That removes the biggest barrier to entry. Suppliers built for regulated, tier-one markets work differently. They generally expect the operator to arrive already licensed. Matching your own situation to the right model matters more here than in most comparisons on this site. The guide to choosing an iGaming platform provider covers how to weigh licensing status against budget and timeline.

Setup cost: €15,000 vs $50,000 and up

SoftGamings prices its setup fee between €15,000 and €60,000. The exact number depends on the game providers an operator wants at launch. A lean launch with a handful of established studios sits near the floor. A wider catalogue with premium providers pushes the fee toward the top. The fee covers platform access, the selected game integrations, and the sublicence itself. There is no separate invoice for the licence.

EveryMatrix does not publish self-serve pricing at all. The company treats every deal as enterprise-tier. It requires a consultation before it will quote a number. Industry analysts estimate the real setup cost at $50,000 to $150,000. The exact figure depends on which modules an operator selects. Even at SoftGamings’ own ceiling, EveryMatrix’s floor still sits higher. The gap only widens from there.

That gap alone rules EveryMatrix out for many operators. Licensing and game library have not even entered the conversation yet. The SoftGamings platform review on this site breaks down what the setup fee buys at each tier. It covers everything from a basic white label build to a full turnkey casino.

GGR share and monthly fees: the real all-in cost

Neither platform’s full cost shows up in one headline number. The real comparison has to look at the full year.

SoftGamings runs a hybrid model. A flat monthly platform fee stacks on top of a GGR share of roughly 12%. The monthly fee is owed even in a month with no revenue. That is a real cost, but it stays far smaller than what EveryMatrix charges. At $200,000 in annual GGR, SoftGamings’ total cost runs about $60,000 to $84,000 for the year. That figure combines the monthly fees and the GGR share. At $500,000 in GGR, the total rises to roughly $96,000 to $120,000.

EveryMatrix charges $5,000 to $15,000 per month on top of its setup fee. It also takes a GGR share of 8%. That 8% figure looks lower than SoftGamings’ roughly 12%. But the monthly fee dwarfs that difference. Stack the setup cost, the monthly fee, and the GGR share together. A realistic first-year total for EveryMatrix lands between $150,000 and $450,000. That is several times what a comparable operator pays SoftGamings in the same year.

The lesson here reaches beyond this one comparison. A lower advertised GGR percentage does not mean a lower real cost. Setup fees and monthly charges can erase that advantage fast. Judge any platform on the full bill, not the one number on the sales page.

Time to launch

SoftGamings gets an operator live in 1 to 3 months. That window covers game integration, payment setup, and sublicence onboarding. The exact framework depends on the operator’s target market. Because the licence is already part of the package, the slowest step in most launches simply does not exist. There is no separate licence application to wait on.

EveryMatrix quotes 8 to 16 weeks for a modular deployment. That is the number on paper. In practice, realistic end-to-end timelines run 16 to 24 weeks. The compliance work tied to the operator’s own licence adds most of that time. Some of the gap comes from EveryMatrix’s own onboarding process. More of it comes from the licence itself. The operator must arrive with one in hand, or obtain one in parallel. That step alone can take months before EveryMatrix’s own clock even starts.

For an operator chasing a single-quarter launch, SoftGamings is the only realistic option of the two.

Game library: 10,000+ vs 20,000+ titles

EveryMatrix carries more than 20,000 games. SoftGamings carries more than 10,000, roughly half as many. Game libraries across the white label industry vary widely. Smaller suppliers often offer a few thousand titles. The largest aggregators offer tens of thousands. Both platforms sit within a normal range for their size and price point.

In practice, the gap matters most in a saturated, tier-one market. Players there have already cycled through every major studio’s catalogue at competing brands. They notice when one title is missing. For an operator launching into a newer or less saturated market, the gap matters far less. A 10,000-game library still covers every major slot studio and live dealer provider. It also covers every table game category a typical player base expects.

SoftGamings offsets some of the library gap in other ways. It offers four separate deployment models: white label, turnkey, self-service, and a dedicated crypto casino build. It also bundles in a proprietary affiliate system at no extra cost. EveryMatrix does not need to offset anything on the game side. Its larger catalogue reflects a bigger company with deeper studio relationships. That is also part of why it costs more to access.

Licensing: sublicensed vs bring your own licence

This is the single biggest structural difference between these two platforms. For most readers, it decides the comparison before cost or game count even gets weighed.

SoftGamings sublicenses operators under six frameworks: Curaçao, Anjouan, a Malta advisory pathway, Tobique, Italy’s OGRA B2B certification, and Georgia’s GCB. An operator does not need a licence of their own to launch. SoftGamings makes one available as part of onboarding. That single feature removes the barrier for a first-time or budget-constrained operator.

EveryMatrix works the opposite way. The operator must already hold, or be independently pursuing, a national gaming licence such as a UKGC or MGA grant. Without one, EveryMatrix is not a usable option at all. EveryMatrix itself holds a UKGC account, number 39383, via its CoreTech Gaming Limited entity. That record is publicly searchable on the UK Gambling Commission’s public register. EveryMatrix also holds an MGA B2B licence, B2B/201/2011. In 2023, it became the first platform provider to earn WLA Safer Gambling Certification.

Both credentials describe EveryMatrix’s own compliance standing. They are not a pathway it opens up for an unlicensed operator. If you do not already hold your own licence, or are not pursuing one, you cannot borrow EveryMatrix’s compliance record. You can borrow SoftGamings’ sublicensing instead. That one structural fact should decide which platform belongs on your shortlist.

Full comparison table

	SoftGamings	EveryMatrix
Setup fee	€15,000-€60,000	$50,000-$150,000 (estimated, consultation required)
Commercial model	Flat monthly fee + ~12% GGR share	$5,000-$15,000/month + 8% GGR share
Realistic first-year total cost	~$60,000-$120,000, GGR-dependent	$150,000-$450,000
Time to launch	1-3 months	16-24 weeks, realistic
Game library	10,000+ titles	20,000+ titles
Licensing model	Sublicenses under 6 frameworks	Requires operator’s own national licence
Deployment models	White label, turnkey, self-service, crypto casino	Modular: CasinoEngine, MoneyMatrix, PartnerMatrix
Affiliate system	Included, proprietary, no extra cost	Sold as a separate module
Regulatory credentials	Curaçao, Anjouan, Malta pathway, Tobique, OGRA, GCB	UKGC, MGA, WLA Safer Gambling Certified
Typical client tier	Mid-market, first-time and growing operators	Flutter, BetMGM, Tipico, national lotteries
Founded	2007	2008
Best suited for	Operators without a licence, under six-figure budgets	Already-licensed, well-capitalised operators

When SoftGamings is the better fit

SoftGamings fits an operator without a gambling licence of their own. It fits someone with no appetite for spending months and tens of thousands of euros to get one first. It fits an operator working with €15,000 to €60,000 in setup capital, not six figures. It fits anyone who wants to be live within a single financial quarter.

It also fits an operator targeting LATAM, Africa, or Southeast Asia. SoftGamings’ payment rail support and its Curaçao or Anjouan sublicensing map directly onto what operators there need. A 10,000-title library, four deployment models, and a bundled affiliate system cover what a growing casino brand needs. None of that requires EveryMatrix’s larger catalogue or its tier-one compliance depth.

The trade-off is real. SoftGamings cannot match EveryMatrix’s game count. It cannot offer the enterprise compliance infrastructure that satisfies a national lottery board, or a brand the size of Flutter. For the operator profile described above, that trade-off simply does not matter. The full ranked comparison of white label casino platforms places SoftGamings third on this site. Its score there is 8.9 out of 10.

Who EveryMatrix is built for

EveryMatrix is built for an operator who already holds a national gambling licence, not one shopping for a first licence. If you hold a UKGC or MGA grant, run a national lottery, or operate an established gambling brand, EveryMatrix fits. EveryMatrix’s architecture is modular: CasinoEngine for the core platform, MoneyMatrix for payments, PartnerMatrix for affiliate tracking. Each module is sold and deployed on its own. Together they give you infrastructure built to satisfy a regulator or a board, not just a player.

Its client roster makes the point on its own. Flutter Entertainment runs Betfair on EveryMatrix infrastructure. Tipico, OPAP in Greece, Norsk Tipping, and Finland’s state lottery Veikkaus are all EveryMatrix clients. So are BetMGM, Pinnacle, and the National Lottery of Malta. That is a tier of operator SoftGamings simply does not serve today. The guide to enterprise casino platforms for tier-one regulated operators covers EveryMatrix alongside the few providers built for that profile.

EveryMatrix’s homepage positions its platform around sportsbook, casino, and lottery delivery for industry-leading brands, via everymatrix.com.

None of that infrastructure sits anywhere near SoftGamings’ price point. None of it is necessary for an operator who is not already working at that scale. The EveryMatrix platform review on this site covers the modular pricing structure and the compliance credentials in more depth. For the right operator, the enterprise cost and timeline are simply the price of enterprise-grade compliance. For everyone else, they are reasons to look at SoftGamings instead.

FAQ

Is SoftGamings cheaper than EveryMatrix overall?

Yes, at every stage of the comparison. SoftGamings’ setup fee tops out around €60,000. That sits below EveryMatrix’s estimated $50,000 floor. On an ongoing basis, SoftGamings’ flat monthly fee plus its roughly 12% GGR share produces a realistic annual cost. That figure runs $60,000 to $120,000. EveryMatrix’s $5,000 to $15,000 monthly fee plus its 8% GGR share produces a realistic first-year total of $150,000 to $450,000. A lower headline GGR percentage does not translate into a lower real bill.

Does SoftGamings offer a real gambling licence, or do I still need my own?

SoftGamings sublicenses operators directly, under six frameworks. Those include Curaçao, Anjouan, a Malta advisory pathway, Tobique, Italy’s OGRA B2B certification, and Georgia’s GCB. An operator does not need an independent licence before launching on SoftGamings. EveryMatrix works the opposite way. It requires the operator to already hold, or be actively pursuing, their own national licence. That could be a UKGC or MGA grant. Without one, the platform is not usable.

Can an operator start on SoftGamings and move to EveryMatrix later?

In principle, yes. It’s a reasonable path for an operator who launches small and proves out a market with real data. Later, they can obtain their own national licence. The practical hurdle is timing. EveryMatrix only becomes relevant once that independent licence is secured. Getting that licence is a separate process, with its own cost and a timeline running into months. Treat the licence application as a project of its own. Do not expect EveryMatrix’s onboarding to handle it.

Why is EveryMatrix so much more expensive if its GGR share is lower?

Because the GGR share is only one line on the bill. EveryMatrix’s 8% share looks attractive next to SoftGamings’ roughly 12%. But EveryMatrix also charges $5,000 to $15,000 every month, regardless of revenue. That is on top of a setup fee industry analysts put between $50,000 and $150,000. Add those together across a first year. EveryMatrix’s realistic total of $150,000 to $450,000 comes in far above SoftGamings’ $60,000 to $120,000. That holds true even with the lower percentage. Never judge either platform on the GGR number alone.

Which platform fits a national lottery or an already-licensed operator better?

EveryMatrix, without much competition. Its client list already includes national lotteries such as Norsk Tipping and Veikkaus. It also includes Flutter Entertainment, BetMGM, Tipico, and Pinnacle. Those operators need modular, independently auditable infrastructure. They also need licences such as UKGC and MGA on record. SoftGamings serves a different population. It fits operators who do not yet hold a licence and want to launch fast on a modest budget. An already-licensed enterprise operator gains little from SoftGamings’ sublicensing. The licensing problem SoftGamings solves does not apply to them.